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Optimising support for your digital product

Mark Lynskey
Front-end developer at BNZ

Outstanding support for your product, first begins with a great product. The best customer support, is not needing support in the first place. But where support is necessary, we can still create a fantastic experience. In this post I will introduce the cascade of support, which shows the steps most users will follow to solve a problem, and in turn, show how we can solve their problem as early and efficiently as possible.